Private offers are useful for anything you don't want on your store's catalog. For example a private screening of a movie, or a private content for a specific user or group of users that you do not want to make public.
• Start by creating a Program.
• Go to the Pricing tab and choose the type of offer: Free, Fixed, Subscription, or Rental.
• Once the offer is created choose Edit.
• You may want to add the name of the user in the Title field. Click the Private slider so that it shows in green and Save.
• Add any additional programs to the private offer in the next page.
• Go to Sales and Offers submenu. Right click the link icon and Copy the link address. You can now paste the private offer in an email.